CASE STUDY

Building a Bold Digital Presence for BST

Industry

Construction

Services

Branding

UI / UX

Web development

Technology

WordPress

Comprehensive brand book development
Tailor-made website design and development
Dynamic visual storytelling for impactful user engagement
Establishing BST as a unique leader in the construction industry

→ The challenge

BST is a leading construction company specializing in the development and execution of large-scale, complex real estate projects both domestically and internationally. Recognized as one of the top firms in the construction, development, and income-producing property sectors, BST has built a reputation for excellence and innovation.

Following a recent rebranding initiative, BST sought to redesign their website to further enrich their brand identity. The goal was to create a visually stunning online presence that would establish them as industry leaders and drive sales growth.

Enhancing. Brand Depth  While the new branding provided a solid foundation, it lacked the richness needed to fully represent BST's diverse capabilities and market position.

Differentiation in a Saturated Market.  The construction industry often features companies with similar messaging and offerings, making it challenging for BST to distinguish itself and highlight its unique value proposition.

Balancing Tradition and Modernity.  BST needed a website that respected their long-standing reputation in the industry while presenting a forward-thinking and innovative brand. Striking this balance was essential to appeal to both established clients and new, modern audiences.

www.bst.co.il
www.bst.co.il

→ The Solution

Comprehensive Brand Book Development. We expanded upon BST's initial branding by creating a detailed brand book. This resource provided guidelines on visual elements, tone of voice, and brand applications, offering the flexibility needed to effectively communicate BST's identity across various platforms.

Tailor-Made Website Design. Our team designed and developed a bespoke website that not only showcased BST's projects and services but also embodied their commitment to quality and innovation. The design elements were carefully crafted to position BST as a unique and leading entity within the industry.

Innovative Visual Storytelling. We introduced interactive elements and dynamic visuals throughout the website to narrate BST’s story in an engaging way. From showcasing their landmark projects with immersive galleries to integrating subtle animations that emphasized their attention to detail, these elements reinforced their position as an innovative leader in the construction sector.

www.bst.co.il
www.bst.co.il

→ Success

The new website successfully elevated BST’s online presence, providing a rich and engaging user experience that differentiates them in a competitive market. The innovative design and visual storytelling positioned BST as industry leaders, contributing to increased client engagement and sales.