Cycl. Health's Ecommerce Website

Reimagining E-Commerce with Cycl Health’s Digital Transformation

Industry

Health and Wellness

Services

UX/UI

E-commerce Website Development

Technology

Shopify

Social media-inspired shopping experience
Informative sections blending marketing and expertise
Fully animated, engaging UX design
Built on Shopify for seamless e-commerce integration

→ The challenge

Cycl Health is an innovative supplement company dedicated to improving the lives of individuals dealing with PMS symptoms through their flagship product: gummy bears designed to alleviate discomfort and enhance overall wellness. Known for their fresh approach to health and wellness, Cycl Health focuses on delivering solutions that are both effective and enjoyable to use.

To support their growth and connect with their audience more effectively, Cycl Health recognized the need to redefine their digital presence. They aimed to create a seamless and engaging shopping experience for their customers, elevating their user experience to drive online sales and establish themselves as trusted experts in their industry. This transformation would position them as a go-to brand for individuals seeking smart, accessible solutions to PMS-related challenges.

Creating a Distinctive User Experience: Cycl Health needed to stand out in a crowded online marketplace. The challenge was to craft a unique and engaging shopping experience that resonated with their target audience while reflecting their innovative brand identity.

Aligning with Audience Expectations: The target audience—young, health-conscious individuals—required a modern, user-friendly interface that conveyed trust, expertise, and relevance. Meeting these expectations while maintaining a playful yet professional tone was critical.

Balancing Education and Conversion: As a relatively new brand, Cycl Health needed to establish credibility in the health and wellness space. The challenge was to balance informative content with clear calls to action, ensuring customers were educated about the product while being encouraged to make a purchase.

www.cyclhealth.com
www.cyclhealth.com

→ The Solution

Engaging Hero Section Inspired by Social Media: We introduced a dynamic hero section featuring a "posts scrolling experience" designed to mimic the familiar social media environment of Cycl Health's target audience. This section showcased hundreds of influencer-style posts engaging with the product, creating an instant connection and driving engagement.

Seamless Blend of Marketing and Information: To build credibility and trust, we leveraged Cycl Health's deep knowledge of PMS. Informative sections were integrated throughout the site, educating visitors about PMS in an accessible way while reinforcing the brand's expertise. This combination ensured a balance between driving sales and providing valuable knowledge to the audience.

Fully Animated UX Experience: We crafted a fully animated user experience to make the website visually captivating and interactive. From subtle transitions to engaging motion effects, every element was designed to guide users through the site in an intuitive and delightful way. This enhanced user engagement, brought the brand's personality to life, and created a memorable digital experience.

www.cyclhealth.com
www.cyclhealth.com

→ Success

Cycl Health’s new website elevated their online presence, engaging their target audience with innovative design and informative content. The enhanced shopping experience boosted sales and reinforced their position as a trusted leader in the health and wellness space.