Brand refresh, web design and development for Kof-K

How to Modernize and Reenergize a Legacy Brand

Industry

Food and Beverage

Services

Rebranding

Brand Strategy

Copywriting

Web Design

Web Development

Technology

Angular, Atomic design, Storybook

Modernized legacy brand while preserving iconic logo
Transformed outdated website into engaging, lead-generating platform
Seamless integration with existing legacy systems
Developed component library for cohesive, company-wide digital design

→ The challenge

KOF-K is one of the world’s largest and best-known kosher certifiers. The Kof-K Kosher Certification has a 50-year legacy, and with more than 300,000 products certified yearly, the brand is recognized, trusted, and sought out by consumers worldwide.

The company had an old, outdated brand and website that didn’t match the current vision of the company and its services and was experiencing low conversion rates because of it. The goal was to design and develop a website to bring KOF-K into the modern age and reflect their tech-savviness, simple processes, and market dominance.

KOF-K wanted to work with a company that had extensive experience in web design and development, one that could take a very “serious” brand and make it “cooler” and more approachable while maintaining its dignified image.

Outdated Brand and Website: The KOF-K website and brand were overdue for a refresh. Though the certification process is mainly done online, their website was not modern or user-friendly and was not generating enough new leads. They needed a new website that would be more playful, approachable, and lead-generative.

Rebranding Around an Established Marque: The KOF-K symbol (also their logo) is highly recognizable in the kosher environment and is something consumers seek. Hence, changing it was not an option. As a result, our rebranding process had to work around the logo. We needed to ensure every change we made was aligned with consumer expectations.

Integrations with Legacy Systems: Some components and sections on the existing website were integrated with internal legacy systems that utilize different technologies. We needed to provide their R&D team with the low-level designed components and work with them on the integrations.

www.kof-k.org
www.kof-k.org

→ The Solution

Modern Look, Feel, and Function: We developed a new design language for KOF-K that is much more tech-oriented yet somewhat playful. The result effectively lightened up the brand with lots of illustrations, movement, and light colors.

A Lead Generating Machine: We completely changed their copy to be more lead-generative and approachable, enhancing the new user experience with simple, SEO-friendly, and engaging copy that effortlessly guides users through the online certification process.

Storybook Component Library: As their new design language aims to take place across all of KOF-K’s digital systems, we developed a component library on Storybook that details and demonstrates all new components in an atomic design structure.

www.kof-k.org
www.kof-k.org

→ Success

From the start, we understood exactly what the KOF-K team lacked in their existing brand and where they aspired to be. Our ability to capture what the client had in mind without them being able to express it reflected a shared vision based on deep brand understanding.